The Heart of Winter

The Heart of Winter was an immersive holiday theatrical experience created by Syrie Moskowitz (The Midnight Frolic) and Golden Globe and Emmy-nominated composer Rolfe Kent (Dexter, Sideways, Legally Blonde, Up in the Air) for one weekend at the Helms Bakery in Culver City. The Helms Design Center was transformed into a winter wonderland, including hanging lanterns, campfires, ice castles, and even a snowball fight. There were a total of five performances. We designed the logo and digital letters which were emailed to the participating audience individually.