At Tornado Creative, Al and Jeff are accessible to all their clients on a personal and creative level. We feel that it is important to maintain close relationships with all of our clients to get the best results in achieving their goals. By listening closely to our clients, we can deliver creative, conceptual work through experience and team work.


Al Quattrocchi

Principal & Creative Director

Al Q has worked as a typographer and art director in the entertainment and music industries for over 30 years. Brooklyn born and raised, Al attended Loyola Marymount University for two years before studying at the Art Center College of Design where he graduated with a BA in advertising design. When Al leaves the office, his attention to detail carries over to the hobbies he passionately enjoys including cooking, flyfishing, painting, photography, candy making, traveling and spending quality time with his beautiful wife, Janet and daughter Quinn.




Jeff Smith

Principal & Creative Director

Raised in Northern California by his design-oriented parents, Jeff moved south to attend UCLA in 1983, later graduating with a degree in Communication Studies. After running the graphics department of a major healthcare company and a stint with a prominent Hollywood entertainment design agency, he left to form Tornado in 1992. His love of music, film, books, and art led to a design specialty in those areas. Tornado now serves an even more diverse clientele, but always with a focus on creative problem solving, brand-building, and clear communications. An interest in fine art and craft is expressed through Jeff’s work in ceramics and painting. He lives in Larchmont Village with his wife Sonja and son Charlie.



Happy Customers

We bring the same strategic design approach and meticulous attention to detail to every client’s project, whether they’re a major player or a mom-and-pop startup. The abbreviated list below exemplifies the breadth of our clientele and experience.

A Better LA
Abel Reels
A.F. Gilmore Company
Artisan Wine Merchants
Bowman Bluewater
Brendan Collins
Burning Torch
Capitol Records
Carl Hansen & Søn
Cedars-Sinai Medical Center
Citizen Properties
Concord Music Group
Co-opportunity Market
D.P. Builders
Deborah Goldstein Design
Discovery Channel
East Bay Waldorf School
Eat | See | Hear
E! Entertainment
Eye To Eye Communications
First Artists Management
For Baby and Me
Francie Calfo

Grand River Solutions
Hannon Foundation
Helms Bakery District
Hollywood Records
Howard Gordon
Industrial Tenant Improvement
Ink On Paper
Jimmy Kimmel
Joachim Cooder
Jonathan Club
Judd Apatow
Kern River Fly Shop
Khaos Digital
Kraft/Engel Management
La Dijonaise Café
Larson Research + Strategy
Last Gasp Publishing
Lisa Gimmy Landscape Architecture
Los Angeles County Museum of Art

Los Lobos
Louise’s Trattoria
L.A. Museum of the Holocaust
Loyola Marymount University
Market Tavern
Mayfly Outdoors
Messhall Kitchen
Museum of Neon Art
Native Tile & Ceramics
Night Watch Coffee
Nonesuch Records
Pastosa Ravioli
Petersen Automotive Museum
Play Mountain Place
Rainbow Acres
Rhino Records
Richard Thompson
Robert Wemischner
Ross Reels
Ry Cooder
Saban Community Clinic

Sea Level Flyfishing
Shout! Factory
SOFA Entertainment
Stonefly Press
Sweet Lady Jane
The Bellwether
The Film Music Society
The Fisherman’s Spot
The Greyhound Bar & Grill
The Reel Baja Guide Service
The Rug Warehouse
Twentieth Century Fox
Universal Music Enterprises
Venice Beach BID
Venice Clay
Walter N. Marks, Inc.
Warner Bros.
Westminster Capital Group
WonderWorld Entertainment

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