Testimonials

It’s a special gift to work with a team who can take the tiniest seed of an idea or a vague sketch of an abstract concept and not just articulate it – but render something that feels like a refined giant step in your own thinking. Al and Jeff have a command of not just their craft, but a deep intuitiveness and sensitivity that confirms their commitment to each client and each project. That’s what fully engaged collaboration should feel like and that’s what they bring – every time.

These days, anyone with a computer and some free fonts downloaded from the internet considers himself a designer. That’s why I was excited to work with Tornado, because I wanted to work with real designers, people who knew what they were doing. The book they designed, Night of the Tiki, turned out beautifully. The attention to detail and the graphic ideas that Al and Jeff contributed made the book a real stand-out.

I’ve worked with Tornado for over 21 years now – first and Rhino and for the last five years at Shout! Factory. They continue to be our “go to” designers. They do top quality work in diverse styles and mediums – and are as comfortable with a ’50s look as with a completely modern timeless approach. They are extremely committed to what they do and their attention to detail is consistently excellent.

I don’t know why they’re called Tornado. They’re fantastically fun, helpful, constructive, creative, and deliver the goods – which is not very tornadish if you ask me. Maybe they want to be dark and mysterious? Ok, I’ll give them that. Tornado – fonts of creativity on-demand AND, by the way, also super dark and mysterious.

I’ve worked with Al and Jeff on about seven projects now, and keep coming back for more! They never fail to deliver beautiful work, the feedback I get on packaging is tremendous, not to mention they are the nicest people to work with.

Tornado is an F5 on the design scale. Behind the scenes, a whirlwind of activity, leaving a wide range of beautiful work in its wake.

True talent, indisputable creative and unfaltering integrity, is what makes Tornado a world class leader. Jeff and Al have fostered a reputation based on their dedication, vision and genuine respect for their craft and their clients.

In working with Jeff and Al, I conjure a smile and good fun. You both bring such authenticity and good design to everything project I present to you. I am lucky, and the legacy of the Helms Bakery is superbly fortunate, to have Tornado on-board. Toot – toot!