Paul Rand, Thoughts On Design

Paul Rand, Thoughts On Design
January 6, 2016 jeff@tornadodesign.la

“That the separation of form and function, of concept and execution, is not likely to produce objects of esthetic value has been repeatedly demonstrated. Similarly, it has been been shown that the system which regards esthetics as irrelevant, which separates the artist from his product, which fragments the work of the individual, which creates by committee, and which makes mincemeat of the creative process will, in the long run, diminish not only the product but the maker as well.”
– Paul Rand, Thoughts on Design, 1970