About Us

At Tornado Creative, Al and Jeff are accessible to all their clients on a personal and creative level. We feel that it is important to maintain close relationships with all of our clients to get the best results in achieving their goals. By listening closely to our clients, we can deliver creative, conceptual work through experience and team work.


Al Quattrocchi

Principal & Creative Director

Al Q has worked as a typographer and art director in the entertainment and music industries for over 30 years. Brooklyn born and raised, Al attended Loyola Marymount University for two years before studying at the Art Center College of Design where he graduated with a BA in advertising design. When Al leaves the office, his attention to detail carries over to the hobbies he passionately enjoys including cooking, flyfishing, painting, photography, candy making, traveling and spending quality time with his beautiful wife, Janet and daughter Quinn.


Jeff Smith

Principal & Creative Director

Raised in Northern California by his design-oriented parents, Jeff moved south to attend UCLA in 1983, later graduating with a degree in Communication Studies. After running the graphics department of a major healthcare company and a stint with a prominent Hollywood entertainment design agency, he left to form Tornado in 1992. His love of music, film, books, and art led to a design specialty in those areas. Tornado now serves an even more diverse clientele, but always with a focus on creative problem solving, brand-building, and clear communications. An interest in fine art and craft is expressed through Jeff’s work in ceramics and painting. He lives in Larchmont Village with his wife Sonja and son Charlie.

Happy Customers

We bring the same strategic design approach and meticulous attention to detail to every client’s project, whether they’re a major player or a mom-and-pop. The abbreviated list below shows the breadth of our clientele.

A Better LA
Abel Reels
Bowman Bluewater
Burning Torch
Capitol Records
Carl Hansen & Søn
Cedars-Sinai Medical Center
D.P. Builders
Deborah Goldstein Design
Discovery Channel
E! Entertainment
Eye To Eye Communications
Fairlane Exhibit Co.
First Artists Management
Francie Calfo
Hannon Foundation
Helms Bakery District

Hollywood Records
Howard Gordon
Intrepid Investment Bankers
Industrial Tenant Improvement
Jaguar Distribution Corp.
Jimmy Kimmel
Joachim Cooder
Judd Apatow
Kern River Fly Shop
Khaos Digital
Kraft/Engel Management
La Dijonaise Café
Larson Research + Strategy
Last Gasp Publishing
Lisa Gimmy Landscape Architecture
Los Angeles County Museum of Art
Los Lobos
Louise’s Trattoria
Los Angeles Museum of the Holocaust

Loyola Marymount University
Mayfly Outdoors
Museum of Neon Art
Native Tile
New School of Cooking
Night Watch Coffee
Nonesuch Records
Pastosa Ravioli
Petersen Automotive Museum
Play Mountain Place
Rainbow Acres
Rhino Records
Richard Thompson
Robert Wemischner
Ross Reels
Ry Cooder
Savoy Records
Sea Level Flyfishing

Shout! Factory
SOFA Entertainment
Stonefly Press
The Bellwether
The Film Music Society
The Fisherman’s Spot
The Reel Baja Guide Service
The Rug Warehouse
Twenty-First Century Fox
Universal Music Enterprises
Venice Clay
Von Dutch Originals
Walter N. Marks, Inc.
Warner Bros.
Wild Hair Media
WonderWorld Entertainment